i’m your coach. Create your new self in 4 weeks!

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It all started when…


13 years old Justine struggled with anorexia nervosa, bulimia and body dysmorphia. Yes, you can guess; life was a total wreck at this time. When my whole world was falling apart; grades, friends, self-esteem, health and family, I realized that something needed to change- and that was when I realized I needed to take care of myself and realize my worth.

That’s when I jumped across fitness and health; I wanted to be the creator of my body whilst still having outstanding health. So, without any car and/or access to a gym, my little self biked her way up to the closest Canadian Tire (very Canadian lol) store and bought some 15 & 25 pounds dumbbells, put them in my backpack and biked my way back home- WHEW! I trained every single night in my living room for two years, researched on nutrition and training every single day, took body building classes, tried and failed… and I loved it so much- I still do!

Fast forward to today, where I am aiming to motivate, teach, inspire and help girls all around the world on how to LOVE themselves unconditionally. This means; regardless of the number on the scale, the calories you eat, what people might think of you, how many times you train, if you go to the gym or not… The ONE most important thing EVER; is YOU. It’s your happiness. It’s the feeling of being at home in your body and embracing every single present day we’re given. It’s having the courage of taking over any frighting challenge life hands us, because we bloody KNOW we’re capable of it. That’s the most freeing and amazing feeling I’ve ever felt in my own life- and guess what? I can make you feel it too.

And now, this has become my favorite feeling ever!

Thank you for that!

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My secret repertoire; opened just for you! Online fitness guides, recipe, mindset and training E-books and who knows what more! Sharing everything I know and been through so you can grow into your best-self and teach it to people in need afterwards.

"To have our own vibrations get elevated by people around us is something, but raising others' vibrations with our own power is infinitely gratifying." 


My vision

When my friend Coco asked me what I was the most proud of in my personal life, I answered; "Everything I went through & how it made me who I am today". A loving, open-minded, generous, ambitious and strong woman. My greatest achievement is not something you can directly touch or see but rather feel. As I began to fall in love with myself, I finally discovered my purpose in this life; make people fall in love with themselves too. Unleash their inner hero. The strength that lies within me is my power. I am a heroine- and so are you. 

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Women just like you, who became their own heroes


Roxanne lessard

“Justine merci. Merci d’être à l’écoute, merci d’être là. Je ne pensais pas que de prendre le courage de t’écrire allait être exactement ce que j’avais besoin en ce moment dans ma vie. Je te l’ai dit souvent mais j’avais un bon feeling de tout ça. Je ne me suis pas trompée. T’as pris le temps de m’écouter et t’as tout de suite compris mon “struggle”. Je suis vraiment reconnaissante. Ton approche humaine, personnalisée, tes encouragements, tes conseils... T’es une coach “Sua coche!”


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I am located in

North shore

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